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Presentan campaña ¡Dame Anchoveta! para difundir beneficios nutricionales

Give Anchovies present campaign! Share nutritional benefits

The Ministry of Production (PRODUCE) presented the campaign Anchoveta Give me !, in order to disseminate and promote the nutritional benefits among the population consumption of more abundant and healthy Hidrobiológico Appeal offered by the Peruvian Sea.

This government initiative, whose slogan "The anchovy is bigger than you think" referring to its high nutritional values, seeks to encourage the population and especially housewives, to include it in your daily diet as Healthy alternative and inexpensive meat.

To do this, Produce is spreading through a set of graphic pieces and radio spot, the nutritional benefits of teaching Anchovies and prepare different dishes like Spaghetti with Anchovies, Marinated Anchovies, Anchovy Jumped, Cause of Anchovy, Rice capping Anchovies and other varieties that are usually present in the popular table.

The Minister of Production, Gladys Triveño made the launch of the initiative broadcast from Pier Fishing in Cerro Azul, in the province of Cañete.

"We want to tell the housewives, youth and all Peruvian families, there is a healthy alternative to meat, nutritious, very low cost and easy preparation, to be included in our diet," he said.

The Minister invited the public to visit the website http://www.dameanchoveta.gob.pe, in order to learn a little more about this important and abundant fishery resources, its location in the Peruvian Sea and importance to the Chain trophic.

“When we say that the anchovy is bigger than you think, we refer to whenever you consume 100 grams of this small species, we are providing our body 19.1 grams protein, 77.1 milligrams of calcium and 3.04 milligrams of iron, including nutritional values, "he said.

In the portal Give Anchovies "are also recipes available that show the variety of dishes that can be prepared based Anchoveta.

Similarly, the portfolio of products offered by the Technological Institute of Production (ITP) and spot radio, posters and other of this initiative.

Benefits:

Makes you stronger: It is one of the richest in animal protein foods. Proteins are the food of the muscles, make it regenerate faster and strengthen your tendons and ligaments.

It makes you look younger, you'll see much younger because it contains vitamin E and retinol (vitamin A), recognized antioxidants that slow cellular aging.

Your children will grow: The Anchovy is rich in lysine, an amino essential for the growth of children Acid, it is also rich in vitamin D, which prevents rickets.

Increase you mind CAPACITY: Improve your brain functions. You will be more alert and better reasoning ability and this food promotes neuronal brain development.

Lowers blood cholesterol: The anchovy is the largest source of Omega 3 is known in the world. This fatty acid cleans the arteries of the body dissolving and removing the bad cholesterol and triglycerides.

Protect Your Cardiovascular System: Helps maintain proper blood clotting and increases the production of red blood cells. This results in a drastic reduction of the possibility of suffering heart attacks and strokes.

Strengthen your Immune System: Selenium present in the Anchoveta strengthens the immune system making you less likely to acquire infectious diseases and makes you face any condition.

You will have a view of Eagle: The Anchovy prevents night blindness due to its content of retinol (vitamin A). Also if consumed during pregnancy causes fetal development be benefited.

It is rich: This delicious fish can be prepared in different ways, that is why the best restaurants include it in his letters.

SOURCE: Andina, Lima

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