PERU fishing with guts to report…
The company Farms in the Andes (Pisces Peru) devoted 36 years to the production and distribution of trout, planned to enter the Asian market in 2016, specifically Japan and South Korea.
Also plans to re-enter the Brazilian market, where they were in 2012 and 2013, declared its business development manager, Victor Camacho, Peru Exports newsletter of the Association of Exporters (ADEX).
Pisces Peru, which currently exports to Canada, US, Norway, Sweden and France, expected in 2015 exports in 2014, which amounted to US $ 3.4 million with 390 tonnes of frozen trout exported is exceeded. The goal is to exceed US $ 5 million and sending 550 tons.
Camacho said that 70% of its revenue comes from exports of trout, and the other 30% of sales in the local market. Of the products they offer, fillet of trout is the most demand is.
Among the goals this year is to improve the supply to the local market. Currently have a presence in all supermarket chains, some hotels and restaurants. Its sales in this category amounted in 2014 to S /. 6 million in 2015 and expect to achieve sales of S /. 7.8 million.
On the other hand, the Abacus Group acquired 100% shares of Farms in the Andes (Peru Pisces) in mid-2014, so the company is 100% focused on maximum efficiency in existing infrastructure. Camacho said that to achieve this, consider the growth for 2016.
Optimization
Camacho said that 2014 was a transition year for the company. "By 2013 we had two plants located in Huancayo and Puno. In order to prioritize the profitability of the company, last year we decided to close the operation of Huancayo. While in 2014 only work with plant Puno had a good year "He said.
He reported that in mid-2014, the Abacus Group acquired 100% of the company and was projected as a goal to achieve maximum efficiency in existing infrastructure. Its aim is to achieve a similar offer that had both plants.
Increased support
Camacho said his client is essential to optimize processes and achieve sustained efficiency, so the support it receives from Adex and other state agencies is paramount.
"They help in entering new markets, such as Brazil, in which the release of income of Peruvian trout was achieved"He said.
However, he suggested that the control of the authorities should focus on solving the informal sector so that they can compete on equal terms. "A formal company that manages quality policies or social responsibility assumes that informal fees not assume"He concluded.
SOURCE: Gestion.pe
