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Export Sierra launches campaign "Consume Trout, Peru Consume" in Piura

Sierra Piura Exporting launched the "Eat Trout, Peru Consume" campaign in order to boost production and consumption of this spice in northern Peru, was announced.

In this regard, the President of Sierra Exporter Toast Alfonso Velasquez, said that in the province of Piura Huancabamba promoting trout hatcheries boost for marketing in the domestic market and then enter the foreign market.

He also stressed that the global market for trout exceeds 1,000 million and that Peru and managed to reach the top 1% percent of this huge market.

In this regard, said that domestic consumption of this species from the Andes aquaculture grew by 40 percent, due to the productive inclusion drives the central government.

Velasquez Toast said Sierra Exporter, under the Presidency of the Council of Ministers (PCM) body, provides technical assistance to producers and that the campaign "Consume Trout, Consume Peru" will seek to position in the minds and hearts of the Peruvian Flag this product from Highland.

"In Piura work Huancabamba area, because it has important water areas for the promotion of trout. In addition, there are entrepreneurs who have significant returns in the production of this species and hope that trout come across in the northern region of Piura "He mentioned.

SOURCE: Andina.com.pe

About Genesis Vasquez Saldana

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