From Sea to the table: The great challenge of the local fishing industry

The main fishing companies, molded on for decades in the business of Fishmeal and Fish Oil, navigating new waters today to offer the public an almost ready to bring food to the mouth.

The line Indirect Human Consumption (CHI) is a mature business and achieve high growth rates come to give added value to the different species living in our Sea, and not only to the Anchovy.

At present, the CHD weighs between 15% and 30% of total billings of the companies in the Fisheries sector in order to continue growing in the medium term. As a symbol of these new times, in a few weeks, the local fishing Exalmar have a new management dedicated to the production and marketing of CHD, to execute their plans both in exports and in his next foray with frozen fish Andean areas.

"This is a relatively young industry. If you subtract the years of crisis and new legal frameworks created, then you realize that this is the time when the [fisheries] sector can concentrate on developing CHD "Says general Manager, Rossana Ortiz.

INVESTMENTS
The National Fisheries Society (SNP) estimates that investments in these fisheries in recent years amounted to US $ 400 million, not counting the large investment of US $ 60 million production plant omega-3 by Tasa, fishing company Pandora group. Total investments were to build plants with refrigerated or plants for conservation.

"It was the investment infrastructure, what we might call the hardware, and now comes the second stage which involves having the software, ie investments will focus on developing new products and new presentations, as each market "Relates the President of the SNP, Elena Conterno.

In what respect is that the CHD requires constant investment in technology and innovation, which can take years. For example, Ricardo Bernales, Director of Diamante, explains that the main challenge facing intensifying the consumption of frozen marine products is to develop the appropriate envelope as it may seem minor thing can be decisive at the time of purchase.

In that vein, the tax group in 2014 opened a center of innovation and technology in Chilca. Commercial Manager of the firm, Gustavo Ferreyros, reports that new submissions will be investigated based on the Anchoveta to bring this species live audience.

And the foray into the business places these companies in the food industry in the task of fishermen.

SOURCE: Elcomercio.pe